March Madness 2025: The Financial Power Struggle Between the SEC, ACC, and Big Ten
March Madness isn’t just a basketball tournament—it’s a financial juggernaut. Each year, the NCAA rakes in over $1.2 billion, with the majority of that coming from its $8.8 billion broadcast deal with CBS and Turner Sports. But where does all that money go? A big chunk—about 60%—flows back to NCAA member institutions through the “basketball performance fund,” a system…
